![]() We hold hard and strong on this as well from a corporate level to reinforce the importance of follow-up from our leasing teams.ġ0. After the 48 hours the customer risks the price going up if they have not applied. When you do actually quote a price it's only good for a set amount of time. I've always thought that if you're occupancy is above 94% your rents are too low anyway.ĩ. Or just let the system auto calibrate to maximize revenue and most likely you'll see (as I did) 94% is ideal. ![]() Also, you set your "Sustained Occupancy" objective. Just because the system recommends a price does not mean you have to accept them. Historical move-ins, move-outs, and a seasonal lease matrix help to monitor expirations and help to better maintain consistent occupancies.Ĩ. Again, get one lease after a recommended decrease and the system may recommend an increase the next day.ħ. Future lease expirations, notices, and historical demand could also recommend a decrease to insure you achieve your desired sustained occupancy. Get a lease one day and the next the price could go up. Ability to offer any lease term you want. If a customer wants a better price you ask them what they will do for you, either move in sooner or sign a longer lease term.\ĥ. When you need to use price as a closing tool it's not a gimmick. Each unit is priced differently, and priced differently based on move-in date and lease term. This forces the leasing consultants to ask questions so they can pinpoint an exact floorplan and unit.Ĥ. Without building some rapport and learning more about the customer needs you can only quote a price range. Your leasing teams can't quote exact prices without having a conversation with the customer first. ![]() No need to give away Free Rent or other gimmicks.ģ. The less your leasing team knows about their competitor's specials the better.Ģ. ![]() A 3rd party does your market surveys for you. Well, I think it's good for a number of reasons.ġ. ![]()
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